Get ready for a groundbreaking fusion of pop culture and creativity! LEGO and Netflix are teaming up to bring the electrifying world of KPop Demon Hunters to life in brick form—and it’s going to be golden! But here’s where it gets controversial: can a supernatural K-pop adventure truly translate into a LEGO set that captures both the magic of the movie and the hands-on joy of building? Let’s dive in.
In a bold move announced on February 4, 2026, from Billund, Denmark, the LEGO Group and Netflix revealed their collaboration to create LEGO® sets inspired by KPop Demon Hunters, Netflix’s record-breaking film. This partnership aims to merge the vibrant, music-driven universe of the movie with the imaginative world of LEGO brick building. The first set is set to debut this summer, with pre-orders opening in spring 2026, and additional sets slated for 2027. And this is the part most people miss: these sets aren’t just for kids—they’re designed for fans aged 9 and up, blending playability with display-worthy detail.
Lena Dixen, SVP of Product Group at the LEGO Group, expressed her excitement: “We’re over the (hon)moon about this collaboration! Fans of *KPop Demon Hunters and LEGO will finally get to merge their passions, building and reliving the movie’s magic brick by brick. The film has captivated the world, and we couldn’t wait to partner with Netflix on this. We’re confident fans will love these sets as much as we do!”*
Marian Lee, Chief Marketing Officer at Netflix, added: “As *KPop Demon Hunters continues to shatter records, we’re thrilled to expand its universe into the real world with LEGO. These sets are a labor of love, designed to celebrate the film’s characters, music, and cultural impact—all for the fans!”*
Since its debut in June, KPop Demon Hunters has become a global phenomenon, amassing over 500 million views on Netflix. The film’s soundtrack has made history, with HUNTR/X becoming the first K-pop girl group to top Billboard’s Hot 100 and “Golden” earning a Grammy nomination for Song of the Year. But here’s a thought-provoking question: can LEGO sets truly do justice to such a culturally significant and visually stunning film? We’ll let you decide.
The inaugural set, launching this summer, will spotlight a beloved supernatural creature from the movie, perfect for both play and display. Future sets in 2027 will expand the LEGO KPop Demon Hunters universe, offering new ways to engage with the story. For those unfamiliar, KPop Demon Hunters follows the K-pop supergroup HUNTR/X, who double as secret demon hunters protecting their fans from otherworldly threats. Their biggest challenge? Battling the Saja Boys, a rival boy band that’s actually demons in disguise. Stream it exclusively on Netflix to catch up!
Stay tuned for more golden updates by visiting www.LEGO.com/kpop-demon-hunters. And remember, when you make a purchase through links on The Brick Fan, we may earn a small commission. We’re also part of the Amazon Associates Program and partner with Rakuten Advertising, which may collect data as outlined in their privacy policy.
What do you think? Will these LEGO sets live up to the hype of KPop Demon Hunters? Share your thoughts in the comments—we’d love to hear your take!
